Supermarket Sense 15
Session: Merchandising Behind Doors – Creating a Window of Opportunity
September 22-23, 2015 in Conyers, Georgia
Merchandising Behind Closed Doors – What They are Saying
The nice part about retrofit doors is the energy savings. This location is the only location that has new doors with energy savings LED lighting. Not only do we get the good feeling of going green from energy savings, but in my opinion the products jump off the shelf which improves the impulse buy. And that’s the most important factor to me.
Putting doors on cases is part of our energy savings initiatives. We started with 4 pilot stores and saw magnificent results such as an increase in energy savings, a decrease in product shrink and a more positive shopping experience for our customers.
Reducing product shrink is very important to our company. This means less perishable products thrown in the trash. When we installed doors on our cases the temperature became more stable, allowing our products to keep their fresh characteristics longer.
My supermarket has great customer service and product selection, but it was really cold in certain parts of the store. I had to wear a sweater when I bought things like cheese, milk or steaks. I also noticed it was starting to look a little run down, dingy and a bit dirty. I was considering trying the supermarket down the street.
I was so surprised to see that my store changed, it seemed like, overnight. Now it looks cleaner and newer. They enclosed the refrigerated areas of the store. Now the aisles are warmer, the shelves look more organized, and the lighting is much brighter. I won’t be going anywhere now.